Arts on the Rail Trail 2018
Arts on the Rail Trail is returning in 2018 from Feb - April. It's bigger, better & brighter. Planning in underway and if you think you might like to get involved contact the Central Otago Arts Co-ordinator Rebekah De Jong: firstname.lastname@example.org.
Some details about the benefits of participating in the 2018 event as outlined below:
About Arts on the Rail Trail
Arts on the Rail Trail offers cyclists, visitors and art enthusiasts the opportunity to view and purchase works by Central Otago artists in venues along the Otago Central Rail Trail.
Exhibitions and events run for 12 weeks during February, March and April in venues such as cafes, hotels, cycle shops and galleries from Clyde through to Middlemarch. Works by artists will be available to purchase. Arts on the Rail Trail is an initiative led by the Central Otago District Arts Trust. This event presents the opportunity for talented Central Otago artists to raise their profiles and showcase their work to an extensive audience. It encourages Rail Trailers to further explore our region, discover venues they may not have otherwise visited, and enrich their experience on the great Otago Central Rail Trail.
OPERATOR & ARTIST EXPOSURE
*7000 brochures are printed and distributed annually in venues throughout the Central Otago region, Dunedin and Invercargill and South Canterbury.
* The Arts on the Rail Trail brochure lists artists with their matching venues alongside a detailed map pinpointing the location of each venue (from Clyde to Middlemarch).
*The brochure details major community events happening within the region throughout the months of February, March and April, with associated dates, web addresses and contact details - i.e. A&P shows, Rail Trail Duathalon etc.
*150 posters are printed and distributed annually to venues throughout the Central Otago region, Dunedin and Invercargill.
*Large Arts on the Rail Trail Banners are hung in areas in the Maniototo advertising associated events (i.e. the Wedderburn Woolshed Exhibition) from time to time.
*The Arts on the Rail Trail event is advertised extensively on the 'Central Otago Arts' facebook page, via the Central Otago Arts Website – www.centralotagoarts.com, and in the monthly Central Otago Arts Newsletter.
* Arts on the Rail Trail is advertised on the Otago Central Rail Trail Website and the NZ Cycle Trail Website, and is promoted by the OCRT who have a circulation of 10,000 subscribers. Those business owners who are partners with the Otago Central Rail Trail will be promoted via social media.
* Arts on the Rail Trail is promoted through Central Otago iSites and on the Central Otago App during the months of January – April.
*Two advertisements are published annually in The News, the Arts Trust encourages local newspaper 'Feature Articles' and associated events such as The Wedderburn Woolshed Photography Exhibition (part of Arts on the Rail Trail) are advertised on Local Radio Stations.
*Arts on the Rail Trail is included on the Central Otago District Council webpage.
*Advertising of each specific exhibition especially via Social Media is encouraged by participating venues, artists and the Central Otago District Arts Trust.
The success of the Arts on the Rail Trail project is growing. Artists have made significant sales to both locals and tourists as a direct result of this project. This indicates a growing interest in the event and suggests an increasing amount of art-related tourism in the smaller towns of Central Otago. We have a growing list of people wanting to be involved in the 2018 Arts on the Rail Trail and we hope for greater participation from local businesses in future years.